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        <title>PurposeMall - FOR BUSINESS OWNERS</title>
        <link>http://purposemall-2.mozello.com/for-business-owners/</link>
        <description>PurposeMall - FOR BUSINESS OWNERS</description>
                    <item>
                <title>4 SIMPLE STEPS TO BECOME A GIVE-BACK ENTREPRENEUR</title>
                <link>http://purposemall-2.mozello.com/for-business-owners/params/post/1275452/</link>
                <pubDate>Sun, 20 Aug 2017 18:13:00 +0000</pubDate>
                <description>&lt;p&gt;4 Simple Steps to Adding A Give Back Component to Your Business&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;There are many examples of companies that focus not just on profit, but also on purpose.&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;- give some examples&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The three basic steps to doing it the right way...&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;&lt;/p&gt;&lt;p&gt;1. Find your story&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-think about your history, how you got where you are&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-think about causes your target audience cares about&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-think about causes that have an existing efficient structure or trusted non-profit already&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;Find the overlapped cause&lt;/p&gt;&lt;p&gt;2. Find a reputable non-profit that is efficient in utilizing resources to benefit your cause&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-use guidestar&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-use charity navigator&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-reach out to them on facebook and social media and let them know what you&#039;re planning on doing&lt;/p&gt;&lt;p&gt;3. Choose which give back component or components to implement&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-portion of proceeds&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-buy one give one&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-buy one do action&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-raise awareness&lt;/p&gt;&lt;p&gt;4. Promote, Promote, Promote&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-video on FB page&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-Our Cause on Web Nav bar&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-Write about in your blog&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-Show ACTUAL impact on your social media and THANK your customers&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-Have a running clock or ticker showcasing your impact.&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;white-space:pre&quot;&gt;	&lt;/span&gt;-On your thank you pages, thank you letters, and thank you e-mails make sure to include a thank you quote from someone whose life was impacted&lt;/p&gt;</description>
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