4 Simple Steps to Adding A Give Back Component to Your Business
There are many examples of companies that focus not just on profit, but also on purpose.
- give some examples
The three basic steps to doing it the right way...
1. Find your story
-think about your history, how you got where you are
-think about causes your target audience cares about
-think about causes that have an existing efficient structure or trusted non-profit already
Find the overlapped cause
2. Find a reputable non-profit that is efficient in utilizing resources to benefit your cause
-use guidestar
-use charity navigator
-reach out to them on facebook and social media and let them know what you're planning on doing
3. Choose which give back component or components to implement
-portion of proceeds
-buy one give one
-buy one do action
-raise awareness
4. Promote, Promote, Promote
-video on FB page
-Our Cause on Web Nav bar
-Write about in your blog
-Show ACTUAL impact on your social media and THANK your customers
-Have a running clock or ticker showcasing your impact.
-On your thank you pages, thank you letters, and thank you e-mails make sure to include a thank you quote from someone whose life was impacted
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