4 SIMPLE STEPS TO BECOME A GIVE-BACK ENTREPRENEUR

4 Simple Steps to Adding A Give Back Component to Your Business

There are many examples of companies that focus not just on profit, but also on purpose.

- give some examples

The three basic steps to doing it the right way...

1. Find your story

-think about your history, how you got where you are

-think about causes your target audience cares about

-think about causes that have an existing efficient structure or trusted non-profit already

Find the overlapped cause

2. Find a reputable non-profit that is efficient in utilizing resources to benefit your cause

-use guidestar

-use charity navigator

-reach out to them on facebook and social media and let them know what you're planning on doing

3. Choose which give back component or components to implement

-portion of proceeds

-buy one give one

-buy one do action

-raise awareness

4. Promote, Promote, Promote

-video on FB page

-Our Cause on Web Nav bar

-Write about in your blog

-Show ACTUAL impact on your social media and THANK your customers

-Have a running clock or ticker showcasing your impact.

-On your thank you pages, thank you letters, and thank you e-mails make sure to include a thank you quote from someone whose life was impacted

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